This lesson is built from the slides of a workshop I ran for Vibewire's Start Up Sundays. These slides walk you through a few of the key ideas involved in branding and then gives you exercises to do to help you with your own business. I have also set up a Pinterest board with some more resources such as typography and colour guides. Get creative!
When creating your list, a mindmap works best. Start with your company name in the middle and write the list of 10 words around the outside. Then try and explore each word further, branching out with different ideas around each word. Use descriptive and emotive words as both will help to inform the visual impact of the brand.
When sketching, start by simply writing your company name over and over again in upper and lowercase. Explore mixing upper and lower case, writing on an angle, in a curve, a circle, spaced out, tight together and so on. Play with the word and you will start to find ideas you like jumping out at you. Develop these! And remember, sketch fast, rough and don't criticise yourself in early ideation stages, just explore.
WAdobe have a great tool online called 'Kuler' which you can use to help create colour palettes and explore colour palettes people have pre-made. This is great for inspiration and research for your colour palette. I often aim for 4-6 colour in my primary colour palette and remember to ensure your logo always works in monotone black and white.