Daleth Growth Branding
Branding & Identity Design
Branding and Identity design for London based global Strategic Management Consultancy firm Daleth. They are a strategy consultancy for businesses on a mission to build sustainable and repeatable growth into the fabric of their business.
I was approached to create a sleek and simple yet memorable logo for the business to grow its brand from.
The name Dalet (dāleth, also spelled Daleth or Daled) is the fourth letter of the Semitic abjads, including Phoenician Dālet , Hebrew 'Dālet ד, Aramaic Dālath , Syriac Dālaṯ ܕ, and Arabic Dāl د (in abjadi order; 8th in modern order). Its sound value is a voiced alveolar plosive).
The letter is based on a glyph of the Middle Bronze Age alphabets, probably called dalt "door" (door in Modern Hebrew is delet), ultimately based on a hieroglyph depicting a door. This is where the bases of the triangle icon derived from, with the concept both incorporating the door and door handle iconography alongside the idea of growth and forward momentum from the triangle.
A crop of this triangle icon was then used as a graphic device to bring energy and recognition to communications material and designs. It helps give the brand a fun and modern geometric feel whilst maintaining a sleek and professional visual language. This echos the personality of the founder in his approach to business and strategy.
Image courtesy of Paper Moose.
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