The GPT Group – Tenant Welcome Booklets
PRINTED BOOKLET DESIGN
The GPT Group is one Australia’s largest diversified property groups, owning and managing a $19 billion portfolio of offices, logistics buildings, business parks and shopping centres across Australia. Working as a contract designer through the Talent Agency 'Aquent' the brief was to create welcome booklets for new tenants within their buildings.
Booklets were design to fold out and also house the tenant access card. The design included art direction to follow existing brand guidelines and building style. As all buildings are premium office spaces, the design included spot UV in the print process to highlight certain brand aspects and bring an added level of detail and consideration.
For some of the assets, including 8 Exhibition Street in Melbourne, a map needed to be created. Relating to existing styles and features across other maps in use by GTP, map illustrations were created for this purpose.