Retail Hoarding -
Goldsbrough Village

Concept design, Copywriting, Large Format Artwork

Goldsbrough Village is a retail asset at the ground floor of The GPT Groups 181 William & 550 Bourke Street building which was undergoing an upgrade. I was engaged to design retail hoarding for a number of shops whilst renovations were underway to draw intrigue and build excitment for new opportunities. The project consisted of the concept design and copywriting, followed by artwork design for the large out of home advertising on the retail shop hoarding.

I designed a number of different copy options and design combinations to give variety to the building whilst a number of shops had hoarding up.

Some assets required the artwork to fit within existing window spaces and so the advertising was designed to wrap around the corner of the building and use the window space available.