Infographics & Report Icons
CLIENT: THE GPT GROUP
PROJECT: YEARLY REPORT INFOGRAPHICS & ICONS
Communication complex sets of data or ideas requires a clear distillation for the viewer. Infographics and Icons aid the viewer in quickly understanding the general concept or content of this data. With a number of important internal reports, the GPT Group required a set of infographics created with icons to simplify their business. The infographics were designed to support key information on business goals, targets and strategies. I worked with the corporate colour palette and some existing graphics to create a set of icons within the GPT style.
SIMILAR PROJECTS
I was approached by Paper Moose to work with their Art Director Reese Geronimo on the branding for an exciting new clothing label called 'Murray & Smyth'. The streetwear company is inspired by youth subcultures and vintage workwear brands, particularly when clothing was union made. The task was to create a logo which was entirely unique, sturdy and timeless, taking inspiration from these youth subcultures.